Mrs. Freshley’s® Gets a Modern Makeover

APRIL 11, 2016

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THOMASVILLE, Ga. –April 11, 2016 – Mrs. Freshley’s®, an award-winning line of snack cakes and pastries from Flowers Foods, is flaunting a fresh new look this spring: redesigned packaging with a contemporary twist and a logo to match.

The packaging highlights Mrs. Freshley’s delicious sweets though vivid colors and easy-to-read product descriptions. Each multipack box features appealing product images that come alive on pack, while the cellophane-wrapped, single-serve packages showcases products through a clear view window or a mouthwatering photo.

Mrs. Freshley’s new logo boasts a bright, bold color scheme of red, white and gold tones to compliment the large, eye-catching font. The logo features the brand’s new tagline, which encourages consumers to “Make life sweeter!” by choosing Mrs. Freshley’s sweet treats. After the brand conducted an initial round of research, the results showed consumers prefer Mrs. Freshley’s new packaging due to the increased size of the logo and product images, which make it easier to spot on shelves.

“We’re thrilled to introduce our new packaging to our consumers,” said Meredith Butler, Mrs. Freshley’s brand manager. “The updated packaging conveys the message that this is the snack of today’s on the go lifestyle or anytime.”

Mrs. Freshley’s new packaging will be introduced nationwide over the next six months, so consumers can be on the lookout for it in supermarkets, convenience stores and vending machines close by. To learn more, please visit Mrs. Freshley’s website at www.mrsfreshleys.com.